Friday, October 12, 2012

3-book giveaway in honor of Day of the Race

In honor of Dia de la Raza, or "Day of the Race" (today), I have three very different business books to giveaway. For those who don't know what that is - as I didn't until my friends at Wikipedia helped me out - Day of the Race is synonymous with Columbus Day: 
The event is celebrated as Columbus Day in the United States, as Día de la Raza in many countries in Latin America, as Discovery Day in the Bahamas, as Día de la Hispanidad and Fiesta Nacional in Spain, as Día del Respeto a la Diversidad Cultural (Day of Respect for Cultural Diversity) in Argentina and as Día de las Américas (Day of the Americas) in Uruguay. These holidays have been celebrated unofficially since the late 18th century, and officially in various areas since the early 20th century.
So, in the spirit of Columbus, let's explore a few books - 3 to be exact, like the number of Columbus' ships: the Nina, Pinta and Santa Maria (oh, I can't help myself). 

I'm giving away my review copies of each of the three following books (to three different readers). If you'd like to enter to win one of them, please email me at and be sure to include which book you want and your mailing address. I'll pick one winner for each book and mail them out within the week.

1) "Uplifting Service: The Proven Path to Delighting your Customers, Colleagues, and Everyone Else You Meet" by Ron Kaufman (Evolve Publishing, August 2012, $14.95, 308 pp.) 

Book summary:

Service connects us all. Every time we go to the store, ride the bus, call the doctor, or even attend religious services we experience service. But at work we delegate service to a single department that is guided by anecdotal wisdom and clichés like "the customer is always right." We promise our customers satisfaction and then allow internal politics and inefficient methods to frustrate employees' ability to deliver. 

If service is everywhere, why aren't we doing it better?

Ron Kaufman believes we can do it better, and knows exactly how. After more than 25 years of helping leaders transform their service cultures, Kaufman has discovered that while each successful organization is different, the architecture they apply to build an uplifting service culture is the same.

In this book, Kaufman reveals the 5 key elements of uplifting service-the architecture for a self-sustaining service culture and a prescription that works. He lays out the steps you can take to build a sustainable culture that delivers it every day, and offers tools and practices that have been proven effective in business, government, communities, and homes on every continent and in many languages.

Finally in one comprehensive volume, Uplifting Service reveals Kaufman's proprietary architecture for building an uplifting service culture. For leaders at all levels, it is a blueprint for making service a part of everything you are and everything you do.

About the author:

Ron Kaufman, the founder of UP! Your Service, is the world’s premiere thought-leader, educator, and motivator for uplifting customer service and building service cultures.
Ron is a columnist at Bloomberg Businessweek and he has been featured in The Wall Street Journal, The New York Times, and USA Today. With powerful insights from working with clients all over the world in every major industry for more than two decades, Ron is an inspiration to leaders and managers in his high-content, high-energy speeches and impactful, interactive workshops. He is rated one of the world’s Top 25 Who’s Hot speakers by Speaker Magazine. Ron is passionately committed to uplifting the spirit of service worldwide.

2) "Your Best Just Got Better: Work Smarter, Think Bigger, Make More" by Jason W. Womack (Wiley, February 2012, $24.95, 251 pp.) 

Book summary:

Imagine if your best just got better every single day. In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. Womack's signature "workplace performance" techniques offer specific strategies to consistently and incrementally improve performance.
Readers will:
  • Understand the fundamentals of workflow and the principles of human performance
  • Arm themselves with the tools and the processes to get more of their work done, on time, with fewer resources, and with less stress
Making your best better won't happen overnight, but learning how to effectively manage just a few critical success factors lead to an effective workday and an overall successful professional career.

About the author:

Jason Womack is CEO and founder of the Jason Womack Company, which provides customized training on workplace performance. As an executive coach, he shows clients—managers, employees, and entrepreneurs—how to work smart, think big, and make more. Coaching hundreds of individuals and traveling extensively, Jason has facilitated more than 1200 Workplace Performance workshops.

3) "Spark & Hustle: Launch and Grow Your Small Business" by Tory Johnson (Berkley Trade Paperback, June 2012, $15, 304 pp.) ** Please note, my review copy is a paperback uncorrected proof, not a finished copy of the book **

Book summary:

Some people are willing to spend their lives working for someone else. Not you. You’re ready to start your own business—or grow your existing business into something bigger. You’re ready to take control of your life, your finances, your future. 
Tory Johnson helps you make it happen. Based on her phenomenally successful “Spark & Hustle” workshops, Tory breaks down the basics, and helps you create a plan for success, including:
  • Exploring your motivations to profit from your passion
  • How to nail a one-page business plan to launch your idea with clarity and confidence
  • Finding the money to get going, perfecting your revenue and pricing
  • Making social media (and other free tools) profitable for you
  • Mastering sales without cringing at the thought of asking for money
  • Detailed strategies for every aspect of your start-up and tactics to hustle for ongoing small business success
About the author:

Tory Johnson is the founder and CEO of Women For Hire, which produces recruiting events across the country; a contributor for Good Morning America; and a contributing editor at Success Magazine. She is the New York Times bestselling author of Fired to Hired and Will Work from Home.

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